The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Define campaign objectives
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Clarify the advertiser's purpose and objectives from the advertising brief and use these to set objectives for the advertising campaign Completed |
Evidence:
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State campaign objectives in measurable terms and identify the nature and extent of what the advertising is to accomplish Completed |
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Ensure campaign objectives are feasible, given the constraints of time, budget, product and market factors Completed |
Evidence:
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Ensure campaign objectives take into consideration factors which may affect consumer responses Completed |
Evidence:
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Ensure campaign objectives meet legal and ethical requirements Completed |
Evidence:
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Prepare an advertising budget
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Assess and specify research resource requirements for the advertising campaign Completed |
Evidence:
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Assess and specify resource requirements for a range of media options, creative and production services Completed |
Evidence:
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Justify resources allocated to each component of the advertising campaign and ensure they are sufficient, in relative terms, to achieve the campaign objectives Completed |
Evidence:
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Ensure the overall budget meets the requirements of the advertising brief Completed |
Evidence:
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Develop a schedule for proposed advertising activities
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Confirm the campaign length and timing from the advertising brief Completed |
Evidence:
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Identify service providers with the required expertise and negotiate their costs and availability Completed |
Evidence:
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Base the choice of service providers on merit and value for money and ensure the selection meets legal and ethical requirements Completed |
Evidence:
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Ensure the time allowed in the schedule to meet creative, media and production requirements is sufficient to achieve the advertising objectives Completed |
Evidence:
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Include milestones for monitoring progress and expenditure against budget, and for evaluating campaign effectiveness in the schedule Completed |
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